CINDER's Movie-Style Trailer and Marketing Campaign

Welcome to A Week of Cinderella!  I'm so excited to kick things off!!

I hope you're as excited about this week's celebrations as I am!

And of course, a kick-off of this week wouldn't be complete without some CINDER-goodness thrown into the mix, since we won't be hearing from this book until the end of the week.


Have you seen CINDER's Official Book Trailer yet?  Whether you have or haven't, you may not know just how much effort Macmillan imprint Feiwel and Friends put into creating the best trailer possible!

Publisher's Weekly published an amazing article that outlines the huge marketing campaign behind making Marissa Meyer's debut novel stand out and catch everyone's edition.

And with a debut this splashy, not just any old book trailer will do.  According to the article:

“We worked with MK Media Marketing to make a 30-second trailer that is television-ready, and has more the feel of a movie trailer than a book trailer. That’s what teens are looking for and getting excited about.”

Live-action trailers for all four installments of the Lunar Chronicles were shot in Manhattan last week in a single session, to ensure continuity in the depiction of the characters. Meyer provided the publisher with detailed synopses of each of the books and descriptions of their key characters to help casting agents find actors for the shoot who “really fit the billing,” Killick says. He adds that the shoot also included “still photography as well as behind-the-scenes footage of the actors, to give us additional content to release online to fans bit by bit, to give them sneak peeks of the books.”

Does that have you even more excited about this amazing new release and its shiny book trailer?

Are you ready to see what all the hype is about?

Watch...and be amazed!